A young Redditch motocross rider has received a huge boost in his hopes for national stardom, after tyre manufacturing giant Bridgestone agreed to become his official sponsors.
Rob Yates, aged 15, is already stealing a march on riders across the UK and has now landed a dream endorsement from the worldwide brand. Bridgestone will supply him with his tyres for the year and essential racing gear
The youngster, who first started riding as a five-year-old, has gradually moved up from 50cc to 125cc bikes and is preparing for the British Schoolboy Finals later in the year.
Bridgestone’s training development manager Mark Fereday said the opportunity to back young Rob was too good to ignore, after seeing him cut through entire fields of far more experienced opponents.
Mark said: “Rob looks tiny on the bike compared to his competitors, but you can’t keep your eyes off him as he is so fearless and so quick.
“I have seen him win countless races now and he looks destined for greater things. To see him with the Bridgestone branding as he continues to progress will look fantastic and we are delighted to put our name alongside a local lad with a huge levels of potential.”
Rob said: “It means a great deal to be recognised by Bridgestone, which is known all over the world and steeped in motorsport prestige.
“It is not an easy thing to get sponsorship, so when it comes along in the shape of Bridgestone, it feels incredible.”
Rob regularly races regularly with the Cotswold NX club and while he is showing signs of brilliance, his dad Tony is tempering expectation with a degree of caution.
He said: “We are all so proud of Rob and it means the world to have an association with Bridgestone. We race all over the country as well as Ireland. There are opportunities to race in higher classes, but we just want him to enjoy himself and progress in his own time.”
The largest manufacturer of tyres and rubber products worldwide, Bridgestone leads the way in quality, technologically innovative goods and services and is a trusted brand that goes from strength to strength.
Established in 1931 in the small town of Kurume, Japan on the island of Kyushu by its founder Shojiro Ishibashi, today it is a multi billion pound business with 183 manufacturing plants, in 26 countries and a presence in over 150 markets worldwide.
Always seeking to be the best at what it does, Bridgestone is focused on its mission of “serving society with superior quality” through an enviable range of products that satisfy the needs of the customer and society as a whole