Bridgestone is hoping to make tracks in one of the fastest growing motorbike tyre sectors in the UK, after agreeing to team up with an historic motocross organisation for the first time.
The world’s biggest tyre manufacturer believes that the sport of motocross will offer significant traction in terms of brand awareness and sales opportunities, and has formed a partnership with the British Schoolboy Motorcycle Association (BSMA) to begin in 2014.
The relationship will coincide with the BSMA’s resurrection of its six-round Clubman Championship, following an absence from the domestic motocross calendar.
The competition boasts different age classes and Bridgestone believes that the partnership will lend itself to father and son race entries and a significant number of opportunities with a broad, captive audience.
Bridgestone’s BSMA partnership will be officially announced at the Weston Beach Race on Friday October 11.
The British Schoolboy Motorcycle Association (BSMA) is a confederation of clubs set up in November 1969 to facilitate youth motorcycle sport. It ran its first season in 1970.
Participating clubs run bespoke events every weekend for riders who wish to ride locally, along with a National Series for those that want to take their riding to a new level.
Bridgestone’s motorcycle product manager Gary Hartshorne said: “We are long standing admirers of motocross and see a number of opportunities in the sport, having sponsored Rob Yates, one of Britain’s brightest young talents in 2013.
“We boast a portfolio of motocross tyre products which we believe are amongst the very best in the industry and a close relationship with the BSMA will allow us to raise awareness in our offering and stimulate interest too.”
The largest manufacturer of tyres and rubber products worldwide, Bridgestone leads the way in quality, technologically innovative goods and services and is a trusted brand that goes from strength to strength.
Established in 1931 in the small town of Kurume, Japan on the island of Kyushu by its founder Shojiro Ishibashi, today it is a multi billion pound business with 183 manufacturing plants, in 26 countries and a presence in over 150 markets worldwide. Always seeking to be the best at what it does, Bridgestone is focused on its mission of “serving society with superior quality” through an enviable range of products that satisfy the needs of the customer and society as a whole.
We work with motorsport clients in the following areas
- Governing Bodies for two and four-wheel wheeled sport
- Event Organisers
- Trainers and coaches
- Riders and Drivers for their individual cover
- Manufacturers and suppliers to motorsport
- Businesses who provide sponsorship to motorsport
We can look after clients across the Globe and deliver the right policy, support, risk management and claims management wherever our client is and whenever they need it.
The knowledge we have within our team is second to none. Our clients have the confidence that we can deliver specialist cover and knowledge whatever area of motorsport our clients are involved in.
RACE SPEC HOLESHOT AWARDS
Race Spec the UK’s leading off road mail order and suspension company will be sponsoring the 2014 BSMA clubman’s series. Race Spec have put up for grabs holeshot prizes for all schoolboy classes on both days. The prizes will be awarded to the rider who crosses the Race Spec Holeshot line first in each race in blocks two and three only on the Saturday and in each race on the Sunday.
Race Spec’s boss Dave Watson says “We are delighted to support the BSMA’s new series as we feel it is the grass roots of the sport that need the support and with our holeshot awards we feel it gives every rider on the start line a chance to win something”